About Us

Rockwell Dentistry

We provide Complete Dentistry for the whole family.

About Rockwell Dentistry


For over 25 years, Rockwell Dentistry has provided a comprehensive range of general, cosmetic and family dental services. Drs. Alex and Dawn Rockwell along with their staff serve patients during every stage of life. We are proud to operate out of two offices in Middletown, NJ and Hamilton, NJ. You can count on us to provide you and your entire family with Affordable Complete Dentistry in Caring and Relaxed Atmosphere. We truly care about you and your dental health. Doctors and staff take time to get to know each patient’s unique individual needs.

Meet Dr. Alexander Rockwell

Meet Dr. Alexander Rockwell

I consider it a privilege to be able to wake up every day and go to my office where I do a job that I love. It is said that if you make your hobby your job, it is not really work. I enjoy every aspect of dentistry, and feel fortunate to be able to say that my profession is my passion.

Time is the most important commodity we have. I save you time by virtue of being able to offer a completely multidisciplinary approach to diagnosis and care. Instead of going from office to office, to different specialists for multiple consultations and treatments, my patients get everything done in one office, by one doctor, and one staff who know you and your history. Not only is that convenient, but the time you save with us can be used to enjoy life’s other pursuits.

Whether the case involves routine maintenance of a healthy oral cavity, or a complicated dentition requiring several disciplines, I am committed to helping my patients reach their dental goals. I have the training and experience to deliver every aspect of dental care to my patients. We strive to deliver all-encompassing diagnosis, case planning, and treatment to each patient.

Education and Training

I received my Doctorate of Dental Medicine from Fairleigh Dickinson School of Dentistry. Upon completion of dental school, I spent the following year during my associateships studying and gaining experience in the fields of general dentistry, oral surgery, endodontics, periodontics, implantology, and acute care. As an attending doctor at Monmouth Medical Center Dental Clinic, I also provided training, and taught clinical dentistry to the dental residents.

Continuing to obtain the skills and knowledge to make a positive impact on my patients’ lives is an essential aspect of my job. Each year I attend many courses, seminars, and study groups that cover unique areas of care. This ensures that every patient in my practice encounters a highly skilled, proficient professional at the top of my game. The result is, when you choose to become our patient, you will find a competent doctor able to deliver the cutting edge of today’s dental treatments.

Professional Affiliations

•   American Dental Association

•   New Jersey Dental Association

•   Monmouth-Ocean County Dental Society

•   American Academy of Implant Dentistry

•   American Academy of Cosmetic Dentistry

•   American Academy of Facial Cosmetics

A Little About Me

I was born in Kiev, Ukraine, and immigrated to America with my parents at the age of 12. We spoke very little English, and had $500 in our pockets. We settled in Brooklyn, NY where I attended school, and eventually Brooklyn College.

My father was an engineer economist, and my mother a dentist. When we came to America, my father went to work as a bookkeeper and my mother as a dental assistant. We thought we were the luckiest people on earth to have the freedoms and the opportunities those simple jobs this great country provided. We lived like royalty compared to our lives in Soviet Union.

As happy as we were, my mother always hoped to get back to her profession and pass the licensing exams, and once again be a dentist. It took her two years, but she realized her dream, and in 1979 got her U.S. diploma and opened a dental office.

I worked as her assistant during the summers from the age of 15. It was at that time I discovered my passion for this great profession. I learned many things from her, and when it came time to choose my path in life, there was only one logical conclusion for me. I never regretted my decision, and feel very fortunate to be able to practice my profession every day.

I have been happy to call Monmouth County home since 1990. The natural beauty, ocean, and people of this community really make this area an amazing place to live. With Dr. Dawn, my wife of 20 years, we have twins, a boy and a girl — Eric and Natasha. Both of them want to follow in our footsteps and become dentists. They are in college now, studying biomedical engineering and biology, on their way to becoming the third generation of dentists in our family.

Personal Interests

I am an avid hockey fan of the NY Islanders. I have played at the junior level, and to this day I play locally two to three times per week. I have coached hockey for years, including my son’s high-school team. Skiing, golf, water sports, and travel are my other interests. I enjoy these activities mainly because they give me an opportunity to share them and spend time with my family.

Meet Dr. Dawn Rockwell

Meet Dr. Dawn Rockwell

I have never once regretted my decision to become a dentist. Every day I am given the opportunity to meet so many new and interesting people while providing them with the sort of dental care that greatly improves their health and quality of life. Over the years, I have seen many cases. No matter how complex or dire a patient’s dental situation may be, I know that there is always hope.

The relationships I build with my patients are critical in earning a patient’s trust and helping obtain the care he or she needs for a lifetime of beautiful and healthy smiles. I take as much time as needed to understand and solve any dental issues that a patient may have. Many patients have dental phobias which usually stem from childhood. I make it my mission to alleviate that fear by taking my time and working gently with these patients as much as possible.

Education and Continuing Education

I received my Doctorate of Dental Medicine from Fairleigh Dickinson School of Dentistry. Upon completion of dental school, I spent the following year during my associateships studying and gaining experience in the fields of general dentistry, oral surgery, endodontics, periodontics, implantology, and acute care. As an attending doctor at Monmouth Medical Center Dental Clinic, I also provided training, and taught clinical dentistry to the dental residents.

Professional Affiliations

•   American Dental Association

•   New Jersey Dental Association

•   Invisalign® Preferred Provider

•   American Academy of Cosmetic Dentistry

•   American Academy of Facial Cosmetics

In the Community

Giving back to my community is one of the greatest ways that I can say thank you to the people who have so greatly blessed me.

•   Work with and support animal rescue

•   Sponsor local little league team

•   Sponsor local high school athletics

•   Sponsor Leukemia Ride for Life and Lymphoma Research Ride

Outside of the Office

I was born in Pennsylvania, but grew up Medford Lakes, NJ. I have been happy to call Mercer and Monmouth County home since 1991. The people of these communities really make this area such an amazing place to live. My husband Alex and I have twins, a boy and a girl — Eric and Natasha. Both of them want to follow in our footsteps and become dentists. They are in college now, studying biomedical engineering and biology, and on their way to dental school.

I am passionate about my family, my dog, my patients, the arts, and staying healthy. I grew up a Jersey Girl, and summer at the Shore is one of the best parts of that. I love spending as much time there as I can, with my amazing family. When I’m not in the office or with my family, I enjoy walks on the beach with my dog Fergie. She is a Woodle — a Poodle/Wheaten Terrier mix, and just a joy to have around. I also love working out, going to museums in New York and Philadelphia, reading, biking, and skiing.

Meet the Team

Meet the Team

We recognize that all our patients are unique and deserve to receive dental care that reflects their individual needs. Our experienced and talented dental team is committed to working with you and your family to create a comfortable, stress-free, and rewarding dental experience every time you visit our practice.

We are pleased to welcome you and your family, and look forward to working with you.

What Sets Us Apart


High-Quality Dentistry All in One Office

Rockwell Dentistry is truly a standout. Our offices are beautiful and each has all the latest in state-of-the-art equipment to help achieve your perfect smile. Oral health is extremely important and that’s why Drs. Alexander Rockwell and Dawn Rockwell, as well as the entire staff, work with you to achieve your individual goals.

A Caring & Knowledgeable Staff

The entire staff at this husband-and-wife practice will be there to help you every step of the way. Our team will make you feel as if you are the most important person in our practice, because you are!

Comprehensive Dental Care

Drs. Alex and Dawn Rockwell are experienced in all phases of dental care. They can perform any dental procedure you may require; there’s no need for an outside referral to a different office. We can take care of everything right here in one office.

In addition to general dentistry, we offer the latest in cosmetic dentistry, implants, emergency surgical services, full-mouth restoration, Invisalign®, Philips Zoom! whitening, root canals, oral surgery, periodontal care, and much more.

We are also proud to offer painless cosmetic Botox® and dermal fillers such as Juvederm® and Restylane® to reverse the signs of aging and to properly frame your smile.

Painless Dentistry

Ultimately our main concern is painless dentistry, and we offer nitrous oxide and intravenous sedation with a board-certified anesthesiologist present at all times during the procedure.

A Boutique Approach

We take no short cuts. We take our time to answer all of your questions, whether they’re about procedures, fees, or insurance. You won’t find a crowded waiting room or have trouble making timely appointments to fit within your schedule. You can expect minimal wait time when you come in for your appointments.

For more information about our dental practices, our services, or to schedule an appointment, please contact us today!

Complete Dentistry for the Whole Family

We are committed to providing the best complete dentistry for all of our patients. Come in and experience for yourself the difference in care we offer.